Although Lebanon’s hospitality industry is one of the three most essential to its economy, it is hardly regulated and is lacking in adequate government-sponsored training and support. Those that suffered due to heavy competition or to the economic crisis, or to other reasons were left without a net.
Next Ideaz, established by industry expert Pierre Akiki, in 2007, stepped in to fill the void by ushering these businesses into profitability. The response from Lebanese hotels, restaurants and franchises was so strong that the company was immediately flooded with clients.
Over the years, Next Ideaz has been fortunate to provide consultancy to and be associated with some of the world’s most outstanding brands and has been proud to be able to launch new successful brands, high value concepts, slash spending drastically, increase sales and turn profits, within six months. Next Ideaz has helped hotels, fine dining, QSR (Quick Service Restaurants), beach resorts, theme parks, and others across the Middle East, to achieve brand equity and to expand into new regional markets, within two years of opening.
Next Ideaz gained prominence in the industry thanks to satisfied clients, as well as to partners and colleagues who trust in the company’s integrity. This success propelled Pierre to recruit his trusted collaborator, Halim Haddad, also an industry expert, and to assemble a team that includes financial analysts, accountants, marketers, architects, interior decorators, project management and food and beverage specialists.
As a result of demand by UAE hospitality enterprises to provide them with concept, operational or financial development, Next Ideaz opened an office in Dubai, in 2010, now the company’s headquarters.