THE 120 MOST TRUSTED BRANDS IN THE WORLD.

Entrepreneur set out to learn from its readers why certain brands elicit their respect and engagement. What our survey revealed is that brands that deliver on their promises, that consistently give consumers the highest level of service and best product--not just star-studded commercials or marketing hype--topped the list. Brands that think, feel and act like entrepreneurs, those that push to keep pace with customer demands and changing technology while staying true to their core principles.
Here are the results.
1. Sephora
2. In-N-Out Burger
3. Publix
4. Patrón
5. Trader Joe's
6. The Ritz-Carlton Hotel Company
7. Panera Bread
8. Virgin America
9. Southwest Airlines
10. Apple Store
11. Whole Foods Market
12. Wynn Las Vegas
13. Bellagio
14. Nordstrom
15. Target
16. Four Seasons
17. Chipotle Mexican Grill
18. Maker's Mark
19. The Glenlivet
20. Costco Wholesale
21. T.J.Maxx
22. Ulta Beauty
23. Embassy Suites Hotels
24. Residence Inn by Marriott
25. Chick-fil-A
26. Morton's the Steakhouse
27. The James
28. The Venetian
29. Ruth's Chris Steak House
30. Tiffany & Co.
31. Courtyard by Marriott
32. Starbucks
33. St. Regis
34. Bacardi
35. Royal Caribbean International
36. Johnnie Walker
37. Tanqueray
38. Hampton Inn
39. Macy's
40. The Macallan
41. MAC Cosmetics
42. Enterprise Rent-A-Car
43. Marshalls
44. Doubletree by Hilton
45. Meijer
46. P.F. Chang's
47. Seabourn
48. IKEA
49. Captain Morgan
50. Hyatt Place
51. Subway
52. Maggiano's Little Italy
53. Five Guys Burgers and Fries
54. Grey Goose
55. Mondrian
56. The Cheesecake Factory
57. Tito's Handmade Vodka
58. Hilton Garden Inn
59. Delano
60. The Standard
61. Aveda
62. Williams-Sonoma
63. Jamba Juice
64. Sur La Table
65. Hyatt House
66. W Hotels
67. California Pizza Kitchen
68. Woodford Reserve
69. Crate and Barrel
70. MGM Grand Hotel & Casino
71. Uno Pizzeria & Grill
72. Norwegian Cruise Line
73. McCormick & Schmick's
74. JW Marriott
75. Cracker Barrel Old Country Store
76. HomeGoods
77. Mandarin Oriental
78. Hendrick's Gin
79. The Capital Grille
80. Mandalay Bay Resort and Casino
81. TownePlace Suites by Marriott
82. Verizon
83. Hy-Vee
84. Glenfiddich
85. Hertz
86. Silversea Cruises
87. Houston's
88. Tequila Don Julio
89. Regent Seven Seas Cruises
90. Windstar Cruises
91. Joie de Vivre Hotels
92. Crystal Cruises
93. MGM Grand at Foxwoods Resort Casino
94. Wendy's
95. Borgata Hotel Casino & Spa
96. Zipcar
97. Cunard Line
98. Restoration Hardware
99. Rita's Italian Ice
100. Knob Creek
101. Michael Kors
102. Hilton Hotels & Resorts
103. Ketel One
104. The Original Pancake House
105. The Container Store
106. Carrabba's Italian Grill
107. Hyatt
108. Chivas Regal
109. Aria Resort & Casino
110. Princess Cruises
111. Jose Cuervo
112. White House | Black Market
113. Cost Plus World Market
114. JetBlue Airways
115. Life Time--The healthy way of life company
116. Fleming's Prime Steakhouse & Wine Bar
117. Bed Bath & Beyond
118. Einstein Bros. Bagels
119. Homewood Suites by Hilton
120. Cold Stone Creamery

TOP 10 TRUSTED BRANDS IN HOSPITALITY
I. Food service

IN-N-OUT BURGER
Secret sauce: In-N-Out Burger rarely advertises or talks to the press. It took nearly 30 years for the brand, founded in 1948, to add milkshakes to its simple menu and 44 years to expand outside of California. And most of its best items are on a "hidden menu" known only to die-hard fans. It sounds like the formula for brand sabotage, but that exclusivity.

II. Bakery
PANERA BREAD
The alternative: Before Panera, it wasn't easy to get a quick meal without excess salt, sugar and fat. Panera found its groove by filling that niche, supplying soup, light sandwiches and salads to the burger-averse.

III. Breakfast
CRACKER BARREL OLD COUNTRY STORE
Be the brand: If the rocking chairs didn't clue you in, then maybe the exclusive album by Vince Gill and Paul Franklin will get through. Cracker Barrel is country--and it's not afraid to flaunt it. From its Southern-inspired menu to its retail shop, the Barrel gives loyal customers a comforting slice of down-home life.

IV. Casual
THE CHEESECAKE FACTORY
Variety unbound: There are more than 250 items on the Bible-size menu at The Cheesecake Factory, the 169-unit casual-dining chain. But the menu's not the only thing that's huge: so are the portions and the carb counts. In an era of calorie counting, the Factory stands out--and draws crowds--through its commitment to excess.

V. Coffee
STARBUCKS
Experience everywhere: Yes, Starbucks is about coffee, but at its core it's also about place. Its powerful customer loyalty comes from the guarantee that the Starbucks experience--and a custom double soy caramel macchiato--is available no matter what city you're in, or even what street you find yourself on. In short, Starbucks is a brand that has transcended marketing and integrated itself into millions of customers' routines.

VI. Fast-food chicken
CHICK-FILL-A
Quality above all: There's one thing that makes Chick-fill-A a true standout: Its classic pressure-cooked chicken sandwich is really good, especially when measured against offerings from other fast-food outlets. That quality has led to strong brand loyalty for the more than 1,700-unit franchise.

VII. Fast-food Mexican
CHIPOTLE MEXICAN GRILL
Humane interest: Chipotle using humanely raised, antibiotic-free meat, organic and locally sourced produce and hormone-free dairy products whenever possible.
Now that Chipotle, with nearly 1,600 locations, is one of the big guys, its policies are beginning to influence other chains. That commitment, plus delicious, custom-made burritos, has created a truly ravenous fan base.

VIII. Frozen desserts
RITA'S ITALIAN ICE
Savvy nostalgia: "Ice, custard, happiness." A formula for success doesn't get much simpler, and honoring that philosophy has made the more than 600-unit Rita's Italian Ice franchise a beloved institution.

IX. Italian
MAGGIANO'S LITTLE ITALY
The grocernaut: Dining out is expensive, but it's a necessary evil for many busy professionals. That's one reason Maggiano's, with almost 50 units across the U.S., came up with the idea of giving anyone who orders one of its classic pastas a complimentary second serving to take home. It was also among the first brands to sell freshly prepared to-go products.

X. Smoothies
JAMBA JUICE
Fresh on demand: There probably isn't another brand that symbolizes freshness like Jamba Juice. Its 850-plus bright yellow stores and mounds of fruit evoke health and vibrancy. Recently, the smoothie chain has extended its brand by putting 1,800 kiosks in schools and Target stores, and will launch another 1,000 this year.

TOP 10 WORLDWIDE HOTEL BRANDS YEAR 2013

Rank 

Brand 

Rooms 

Last 

1

     Holiday Inn Express

424,612

6

2

     Best Western

311,611

1

3

    Marriott Hotels & Resorts

204,917

3

4

    Comfort Inns & Comfort Suites

194,262

5

5

    Hilton Hotels & Resorts

191,199

4

6

    Hampton Inn

184,765

7

7

     Ibis

182,496

15

8

   Home Inns

164,325

8

9

   Sheraton Hotels & Resorts

149,784

10

10

   Days Inns Worldwide

147,808

9

 

Source: entrepreneur.com/magazine

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